Cornwall Council is taking part in a special seminar to consider the potential economic benefits of using Cornwall’s distinctive culture and identity to help promote local businesses at the Pool Innovation Centre between 5.30pm – 8pm on Monday, 13 October 2014.

“The Economic Value of Culture” seminar, which has been organised by KernowPods in conjunction with Cornwall Council and supported by the Pool Innovation Centre, will consider the business benefits and value of using the Cornish identity and culture. The event will be chaired by Kim Conchie, Chief Executive of Cornwall Chamber of Commerce.

A specialist panel, including key representatives from business, culture and local government, will discuss possible ways of utilising the cultural tools available and identifying key organisations that can help businesses make use of the term ‘Cornish’ for financial profit. It will also look at some of the values associated with this term and the background to them. The event is also being supported by Roddas.

Panel members will include Julian German, Cornwall Council’s Cabinet Member for Economy and Culture; Simon Tregoning, Managing Director of Classic Cottages; Ross Williams, Director of Cornwall Arts Centre Trust; Jenefer Lowe, Programme manager for MAGA – the Cornish Language Partnership and Bert Biscoe, Cornwall Council’s Cabinet Member for Transport and Waste.

Julian German, the Council’s Cabinet Member for Economy and Culture, said: “We recognise the importance of Cornish culture and heritage and this seminar gives businesses an opportunity to explore how to incorporate this unique selling point in their marketing.”

You can sign up for free tickets for the seminar at eventbrite.

Story posted 06 October 2014